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Revenue Attribution

Hunch can connect conversation activity to revenue-oriented business outcomes.

ROI assumptions​

Each website can define expected values for common outcomes such as:

  • lead captured
  • meeting booked
  • support resolution
  • high-intent session
  • handoff

These assumptions power the value estimates shown throughout analytics.

CRM attribution​

Hunch supports deeper CRM attribution, including HubSpot-based opportunity sync.

Per website you can configure:

  • CRM connection
  • attribution model
  • attribution window
  • revenue field
  • contact email field
  • pipeline IDs
  • closed-won stage IDs
  • closed-lost stage IDs
  • whether sync is enabled

You can also store a HubSpot private app token for the selected connection.

Attribution models​

The dashboard supports:

  • first touch
  • last touch
  • linear

What the dashboard reports​

Once CRM sync is configured, analytics can show:

  • open pipeline
  • influenced pipeline
  • total closed-won revenue
  • influenced closed-won revenue
  • opportunity counts
  • influenced lead counts
  • top influenced opportunities

Shareable reports​

Use shared report links when you need to send a stable analytics snapshot to:

  • leadership
  • clients
  • sales teams
  • operators outside the Hunch dashboard

Each shared report stores the current snapshot and can have an expiry period.

Best practices​

  1. Keep your contact email field aligned with what Hunch captures in chat.
  2. Limit pipelines and stage mappings to the ones that matter for the website.
  3. Revisit ROI assumptions when your average deal size or lead quality changes.
  4. Use shared reports for board or client summaries instead of screenshots.

See also: