What is Hunch?

Hunch is a conversion-focused website agent. It combines AI chat, action discovery, human takeover, knowledge management, analytics, and release controls so your site can answer questions and move visitors toward the next step.

What Hunch does

Answers and acts

• Grounds answers in your site and connected knowledge sources
• Discovers forms, buttons, links, and page actions on your website
• Supports structured responses inside the widget, including cards, tables, grids, charts, forms, and action buttons
• Uses secure in-widget collection for sensitive form fields when a flow requires them

Fits your operating model

• Works across multiple workspaces and websites
• Runs on external channels including email, Telegram, and WhatsApp
• Can also be exposed to connected AI clients such as ChatGPT and Claude through Hunch-managed MCP access
• Supports team invites, workspace switching, and role-based access control
• Escalates to a live human inbox with claim, takeover, notes, canned replies, and SLA visibility
• Streams real-time notifications in both the customer dashboard and admin dashboard

Helps you ship safely

• Stores knowledge sources, snapshots, and retrieval eval suites
• Runs manual and scheduled evals
• Surfaces regressions before rollout
• Supports approval gates plus stable, canary, and experiment deployments

Measures business impact

• Tracks sessions, leads, handoffs, and outcome signals
• Lets you configure ROI assumptions per website
• Syncs CRM opportunity data and measures influenced pipeline and influenced closed-won revenue
• Generates shareable frozen analytics reports for stakeholders

Supports stricter security and enterprise needs

• Email verification for new accounts
• MFA, IP allowlists, active session management, and enterprise session policies
• OIDC and SAML SSO, SCIM provisioning, and session revocation controls
• Compliance controls for redaction, retention, workspace export, and destructive delete workflows

Core product areas

• Quick Start
• Widget Branding
• Widget Experience
• Channels
• External AI Clients
• Workspaces and Access
• Knowledge, Evals, and Releases
• Dashboard Analytics
• Revenue Attribution
• Account Security
• Enterprise Auth and Sessions
• Privacy and Compliance

Typical rollout

1. Create your account and verify your email.
2. Add a website and install the widget embed.
3. Verify installation and run discovery so Hunch maps real site actions.
4. Configure widget branding, triggers, and handoff coverage.
5. Add knowledge sources and run evals before publishing bigger changes.
6. Optionally connect ChatGPT or Claude to the same website through Hunch MCP access.
7. Watch sessions, leads, handoffs, and revenue influence from the dashboard.

Supported websites

Hunch works on standard HTML websites and SPA-style apps, including WordPress, Shopify, and custom builds that can load JavaScript.

For the current plan matrix and pricing details, see hunchbank.com/#pricing.